New Elvis style guide unveiled

CPLG marks 40th anniversary of the King's famous 1968 special with fresh creative approach.


Having scooped European respresentation rights late last year, the first fruits of CPLG's Elvis relationship are starting to come through, with the firm unveiling a new style guide to mark the 40th anniversary of the famous 1968 special.

The event - which was aired in December 1968 - marked a milestone in Elvis Presley's career. Having concentrated on his film career for much of the 60s, the special was his first live performance in over seven years.

Marianne Kittinger, design and product development manager at CPLG, began with the imagery from footage of the event in creating the style guide. Patterns inspired by the Jailhouse Rock backdrop are also featured, with CPLG going to great lengths to ensure that all graphics can be applied to product such as fashion, collectibles, memorabilia, accessories, homewares and art.

"To celebrate the 40th anniversary of the '68 Special we hope to work with retailers most common to the current Elvis licensee base, those that are relevant to Elvis fans and sell the broadest range of Elvis product," said CPLG's retail manager, Alex Bloor.