February 4, 2009
Ads Use Humor and a Contemporary Design to Remind Travel Consumers Graceland is a Destination That is Fun for the Whole Family
MEMPHIS, Tenn. — Elvis Presley Enterprises, Inc. (EPE) unveiled a new advertising campaign today for the 2009 tourism season that will highlight Elvis Presley's Graceland mansion, a National Historic Landmark, as a high-energy and family-friendly music-themed destination. The launch of the campaign comes just weeks before Graceland opens three exhibits, Elvis in Hollywood, Elvis Lives: The King and Pop Culture and the addition of never-before-seen vehicles owned by Elvis in the Elvis Presley Automobile Museum. The campaign will utilize print, outdoor, internet and a new 30-second commercial featuring archival footage of the King of Rock 'n' Roll. In addition to the ad campaign, the 2009 plan for tourism includes an emphasis on marketing within social networks.
Creative for the 2009 campaign, which was developed by Combustion Design from Memphis, utilizes bright, bold stylized images of Elvis to quickly communicate the fun and excitement in a visit to Graceland.
A variety of headlines including “What Happens in Vegas Started at Graceland,” “Jam Sessions Daily,” and “You Had Me at Hound Dog,” will be tagged with the line “Experience Graceland” in print, outdoor and internet ads that will also incorporate images referencing memorable stages of Elvis' career. Additionally, the campaign drives consumers to the free online travel planner on www.Elvis.com.
While online advertising will continue to play a significant role in the Graceland tourism campaign, Elvis' popularity in social networking provides a new component to the media buy for 2009.
“As you would expect, Elvis is very popular on social networking sites like Facebook, MySpace, YouTube and ilike,” stated Scott Williams, VP of Marketing for EPE. “We want to make certain we provide fun tools that allow fans of Elvis to share their love of Graceland with other fans. This year, we're also increasing Graceland's presence online to additional social networking sites including Twitter, Bebo, Eventful, Flickr and others.”
Graceland offers several special themed packages to travel consumers as discounts to various groups including AARP and AAA members. A sampling of the packages available included:
Valentine's Day Package
Girlfriends Getaways
Family Fun Package
Memphis Music Attractions Package
Information about other packages and discounts available throughout the year for group tours, social and religious organizations and schools are available at www.elvis.com. For more information, please visit Elvis.com or call 800-238-2000.
About Elvis Presley Enterprises, Inc.
Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, Tennessee, with additional offices in Los Angeles, California. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.Elvis.com. EPE is a subsidiary of CKX, Inc. (www.CKX.com), a publicly traded company listed on the NASDAQ National Market® under the ticker symbol “CKXE.”
Article Source: http://www.centredaily.com/231/story/1099095.html
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